Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Rather than directly pitching products or services, content marketing offers genuinely useful or entertaining information that helps your audience solve problems, make informed decisions, or simply feel inspired.
Think blog posts, videos, podcasts, infographics, newsletters, eBooks, case studies — the list goes on.
