12July 2024
With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of email marketing campaign.
The way you use the various parts of your email can impact the effectiveness of your campaign. Your delivery rates, open rates, and click-through rates can all be affected by the messages you send. So while you might have crafted an attention-grabbing subject line, it won’t be enough to convert your audience. Each part of the email has a role to play and will ultimately decide whether the reader clicks on the call to action (CTA) or not.
So, how can you design an appealing and highly engaging email? At EmailOctopus, we know all about effective email writing. It all comes down to optimising the different parts of the email. Let’s take a closer look into what these parts are and how they can be optimised.
What are the five parts of an email?
Emails can be broken into 5 major parts: the sender, subject line, salutations, body, and CTA. These pieces make up 99% of emails and provide an optimal format for engaging with clients and optimising conversions.
So what does each part entail?
- Sender (From)
- Subject line
- Pre-header
- Salutations
- Email body
- Call to action
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