8July 2024
With so many digital marketing tactics to choose from, deciding where to put your
marketing dollars can be tough. As well as attracting new customers, you have the crucial task of retaining existing ones. Which makes it even more important that you spend your marketing budget wisely.
If you consider the statistics, email marketing is one of the most cost-effective ways to reach and engage your customers:
- For every dollar spent on email campaigns, the return on investment (ROI) is close to $42
- Emails are 40 times more powerful than social media platforms for acquiring new customers
Which goes to show that as a small business owner, you have a lot to gain from email marketing.
So, whether you’ve just started your business venture or you’re trying to expand, we have 10 proven email marketing strategies to drive explosive growth for your small business in 2024.